With the fear and uncertainty over COVID-19 gripping the nation, it’s easy to see why many businesses are feeling the financial and operational strain of a country in lockdown. The view of the global business landscape is very pessimistic and we’re witnessing many businesses going into administration, the latest being high street giant Debenhams. There’s […]
Author Archives: Samuel Dontoh
You probably hear the term branding being tossed around a lot. But what exactly does it mean? In brief, branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic branding elements like Apple’s logo or Taco Bell’s slogan. Hear or see those, and you […]