In this day and age, online reviews are the modern-day word-of-mouth – they can make or break whether hangry punters choose your gaff or head elsewhere to get their scran on. With so many tasty options out there, having a strong, positive online rep is vital for attracting new diners and keeping your loyal fans […]
Author Archives: Samuel Dontoh
Let’s be real – in today’s digital world, pay-per-click (PPC) ads are a powerhouse for marketing. And we’ve got some great news for all you restaurant owners out there – PPC can be an absolute game changer when it comes to reeling in those ravenous diners searching for their next foodie adventure. While it might […]
Opening and operating a restaurant in East London is an exciting endeavour, but it comes with many challenges. As a restaurant owner, your passion is creating delicious food and providing excellent service to your guests. However, running the business side – marketing, promotions, social media – can take time away from focusing on your culinary […]
As technology continues to advance, so do the capabilities of artificial intelligence (AI). ChatGPT 4.0, the latest version of the popular AI language model developed by OpenAI, is a prime example of this. Using a combination of natural language processing and deep learning techniques, ChatGPT 4.0 has the ability to generate human-like responses to user […]
Artificial Intelligence (AI) chatbots have become increasingly popular in recent years, providing businesses with an efficient and cost-effective way to interact with their customers. Chatbots have revolutionised the customer service industry, providing 24/7 support and instant response times. However, the effectiveness of a chatbot largely depends on the quality of its prompts. A prompt is […]
In recent years, TikTok has become one of the most popular social media platforms in the world, with over 1 billion active users. This platform’s success can be attributed in part to its unique video advertising features. Brands can create and promote engaging video ads that reach a wide and diverse audience, making TikTok a […]
Machine learning (ML) is transforming the marketing and public relations (PR) landscape. It has revolutionised the way companies approach their marketing strategies and PR campaigns. Here are some of the most innovative use cases for ML in marketing and PR. Whilst some shy away from emerging tech. There’s no doubt that AI and ML are […]
Since the start of the pandemic, there’s been an increase in the number of workers with side hustles. One industry that has seen an influx of interest in trading stocks & FX. The problem is there’s often a lot of hype about the returns traders make. These are the 10 things every new trader should […]
Getting your brand or product featured in a magazine can be a great way to increase visibility and credibility. Here are a few tips to help you get started: By following these tips, you can increase your chances of getting your brand or product featured in a magazine. Remember to be consistent and professional in […]
Public relations trends are changing rapidly, especially as the digital world becomes increasingly important for communication. We are seeing changes in the way companies approach advertising, media, and brand image. In this article, we will review 10 PR trends to watch in 2023. Behavior-Based Advertising As digital advertising becomes more sophisticated, we can expect to […]
What do Gwyneth Paltrow, Elon Musk, Oprah Winfrey, Jeff Bezos and Richard Branson all have in common? They are CEO of successful brands as well as having great personal branding. Today’s CEO’s get more attention from journalists and social media than they ever have. It now starts and ends with the CEO, especially if they’re […]
You probably hear the term branding being tossed around a lot. But what exactly does it mean? In brief, branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic branding elements like Apple’s logo or Taco Bell’s slogan. Hear or see those, and you […]