Black Thrive Global CIC approached Run to help them reimagine their brand for their growing audience. As a rapidly growing BAME business Black Thrive Global CIC wanted to work with another BAME business. One that understood the nuances of black culture. Run were chosen for this project due to our past experience of helping BAME business achieve their goals. We worked tirelessly with the board of directors to develop a bold and unashamedly black brand.
We knew we had our work cut out from the onset. The board of directors knew exactly what they liked and what they didn’t. We worked closely with them to fully understand their individual personalities, quirks and what makes them gel as a team. Through this we created a style which reflected their personalities. We put imagery at the forefront of the website. We also commissioned a photoshoot of the directors and key stakeholders. Our investment in strong photography paid off. They have won partnerships with Mind UK, Google and a number of other organisations. We’re proud to have been part of the’r amazing journey from Lambeth to a global enterprise.