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Category Archives: Branding

Global Insights

All the worlds assets visualised

[...]

Ai

Impact of AI and Robotics

There were 5 exabytes of information created between the dawn of civilization through to 2003, [...]

Global Insights

Building a Post-Pandemic World is our Great Challenge

Environmentalists argue that COVID-19 is showing us the need for collective endeavour on a global level and [...]

Global Insights

Have financial markets got ahead of themselves?

After a huge equity rebound since the March lows, we should expect the markets to [...]

Marketing

It’s time to transform your business for temporary success.

With the fear and uncertainty over COVID-19 gripping the nation, it’s easy to see why [...]

Branding

Going beyond the logo: Why your brand is more than it’s logo

Posted on March 31, 2020May 6, 2020 by Samuel Dontoh

You probably hear the term branding being tossed around a lot. But what exactly does it mean? In brief, branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic branding elements like Apple’s logo or Taco Bell’s slogan. Hear or see those, and you […]

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