Category Archives: Marketing

Marketing folks, it’s time you focused on your CEO or MD’s personal branding

What do Gwyneth Paltrow, Elon Musk, Oprah Winfrey, Jeff Bezos and Richard Branson all have in common? They are CEO of successful brands as well as having great personal branding. Today’s CEO’s get more attention from journalists and social media than they ever have. It now starts and ends with the CEO, especially if they’re […]

Impact of AI and Robotics

There were 5 exabytes of information created between the dawn of civilization through to 2003, but that much information is now created every two days. – Eric Schmidt, Executive Chairman of Google Why we need artificial intelligence Society has too much data. There may be no easy way to verify whether our society did indeed […]

Posted in Ai

It’s time to transform your business for temporary success.

With the fear and uncertainty over COVID-19 gripping the nation, it’s easy to see why many businesses are feeling the financial and operational strain of a country in lockdown. The view of the global business landscape is very pessimistic and we’re witnessing many businesses going into administration, the latest being high street giant Debenhams. There’s […]