Run were asked by Sonny Adjoran of Engine London to help increase the brand awareness of Woodism. A project started by Sonny, Woodism is an online shop selling artworks based on his autistic son’s charming phrases.
We wanted to create a story that would resonate with potential consumers, with valentines day looming we started our outreach initiative, develop a media kit for Woodism and connected Sonny with buyers from the giftware world. We also pitched the story to local and national press. The launch was published in various news outlets as well creative news websites.
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